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The Book People To Buy Index

Posted at 7:11AM Saturday 22 Sep 2007

Penguin and The Book People (TBP) today announced plans to strengthen their relationship in the UK direct sales channel. TBP is to buy Index, the direct sales company acquired by Penguin in 2005. The deal is expected to complete during October. The Book Studio, the publisher and packager acquired along with Index, will remain with Penguin.

At the same time, the parties have announced that they are finalising negotiations for The Book Club Division of TBP to be licensed to operate the Puffin Book Club, Penguin's direct schools channel, from January 2008. This collaboration will bring together the renowned distribution network of this Division and the broad range of distinctive books available from the UK's leading children's publisher.

Ted Smart, Chairman of The Book People, said, "Penguin has been our most important supplier for many years and today's announcement builds on that long-standing relationship. We have admired the Index business for some time and welcome the opportunity to develop its brands and performance further. Our business can grow faster by acquiring a company that brings non-book product and new customers to our organisation."

Seni Glaister, Chief Executive of The Book People and head of The Book Club Division, said, "We are committed to bringing the best books to school children through dedicated channels and I am delighted and excited by the prospect of working closely with the team at Puffin to increase sales in this market ."

Penguin's UK Chief Executive, Peter Field commented, "We are always looking at ways to sell more books in every channel. Today's announcement will make Penguin and DK titles even more visible in this important sector. The Puffin Book Club will grow faster and reach more children with specialised and discrete support services. "

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