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Tuesday 13th May

Press Release: Events
Mike Shatzkin, The Idea Logical Company, and Andrew Savikas, O'Reilly's Tools Of Change, to Speak on

Posted at 5:11PM Tuesday 06 May 2008

Mike Shatzkin, founder and CEO, The Idea Logical Company and Andrew Savikas, General Manager, O'Reilly's Tools of Change headline a field of industry experts who will be speaking, teaching and networking at the PMA Midsize Publishers Technology Forum in Los Angeles on May 29. Presented by PMA, the Independent Book Publishers Association, this year's Midsize Publishers Technology Forum is a small-group educational opportunity crafted especially to provide the experienced publisher with the tools they need right now to grow online sales.

Limited to no more than 50 participants, "Maximizing Your Bottom Line Online: Doing Business on the Internet," allows midsize publishers to spend the day not just listening and learning, but interacting and networking personally with proven leaders in the publishing industry—and each other. Attendees will meet:

•Andrew Savikas, General Manager of O'Reilly's Tools of Change for Publishing division, program chair for the Tools of Change for Publishing Conference , and member of O'Reilly's corporate steering committee;

•Mike Shatzkin, founder and CEO of the Idea Logical Company and of BaseballLibrary.com, visionary with four decades of experience in all facets of the book industry and respected worldwide as a provocative industry observer and publishing trend forecaster;

•Tim O'Leary, CEO of Respond2 Communications, one of the largest independently owned marketing agencies in the country, whose entertainment division markets classic music and video libraries for Johnny Carson, Bob Hope, Sonny & Cher, and many others. Recently featured in Forbes Magazine, Tim is also the author of a new business book Warriors, Workers, Whiners, and Weasels;

•Allan Giagnocavo, President and founder, Fox Chapel Publishing, who has grown his company into a successful publisher of more than 200 titles, adding 30 new books each year;

•Howard Fisher, President, the Fisher Company, with 30 years of publishing industry experience including founding, building and selling several publishing companies. Howard will moderate a panel featuring Bryan Pellegrini, VP Marketing & Sales, The Media Services Group and Fran Toolan, President/Chief Igniter, Firebrand Technologies, discussing the pros and cons of application service providers to help midsize publishers make the best technology choice for their company;

•Vice Presidents of Business Development, Ingram Publisher Services, Janet McDonald and Mark Ouimet will answer the question "The Consumer Found Me, Now What?" talking about, among other topics, website options—what to build and what to borrow.

Moderated by Tom Woll, President of Cross River Publishing Consultants with more than 20 years experience in the publishing industry, this year's Midsize Publisher Technology Forum offers a rare educational experience in an intimate setting that encourages a give-and-take between presenters and attendees not often seen in a world of webinars and huge meeting rooms.

For more information on speakers, program schedule and registration, visit the Midsize Publishers Technology Forum website at www.ibpagraduateschool.com or contact Terry Nathan, Executive Director, PMA, The Independent Book Publishers Association at 310-372-2732.

http://www.ibpagraduateschool.com