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Wednesday 14th May

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Q: When Is The Downloading Of A Newly Published Book Not An Act Of Piracy?

Posted at 10:18PM Thursday 08 May 2008

Question: When is the downloading of a newly published book not an act of piracy? Answer: when it's leaked by the publisher as part of a buzz marketing exercise. Random House's US imprint, Crown, released horror writer Scott Sigler's new book, Infected, as a free PDF on 27 March 2008 for just four days before the book was released in-store on 31 March. In that period, it was downloaded 45,000 times and shot to number one in Amazon.com's horror chart. What's more, sales don't appear to have suffered: the hardback of Infected sold a highly respectable 5,000 copies in just two weeks.

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