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Google Plans New Internet Measurement ToolPosted at 6:55AM Tuesday 24 Jun 2008 Google is expected to unveil a tool Tuesday that measures Internet use to help advertisers identify the best places to buy ads that will reach its target audience, according to a report Monday on the Wall Street Journal Web site.The measurement tools, which will be offered to advertisers and their agencies for free, will compete with services offered by established leaders Nielsen and ComScore. While those services base their estimations on selective surveys or customer panels, Google's results would be based on data collected from Web servers, providing a deeper and broader picture of Internet behavior, the newspaper reported. By giving away the new tool, Google could attract more advertising business.
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