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Press Release: Events
Random House Group Hosts E-book Exhibition In Second Life

Posted at 3:08PM Wednesday 03 Sep 2008

The Random House Group today announced that its Digital team will host a virtual exhibition about e-books and e-book readers in Second Life. The exhibition is designed to raise awareness of e-books and e-readers among members of the virtual world, while promoting Random House Group e-book highlights launching this autumn.

The exhibition will begin on 4 September and is timed to coincide with the launch of the Sony Reader in the UK. It will be held in a virtual three-storey exhibition building on the Elysian Island, which was created by the Group in 2007.

Highlights include a video of Mandy Haggith, author of Paper Trails, talking about the environmental benefits of e-books, a message board for visitors where they can leave their thoughts and feedback, a poll to gauge opinions about e-readers and a competition to win a Sony Reader. The show will run throughout autumn, with new content and features being added on a regular basis.

Virtual posters will be placed throughout the exhibition promoting Random House Group titles which will be available as e-books soon, including Business Stripped Bare by Richard Branson, The Folklore of Discworld by Terry Pratchett and Jacqueline Simpson, Fractured by Karin Slaughter, The Pyramid by Henning Mankell, Belching Out the Devil by Mark Thomas and Double Cross by Malorie Blackman.

Random House Group titles available when the Reader launches this Thursday include The Outcast by Sadie Jones, Sail by James Patterson, My Sister Jodie by Jacqueline Wilson and Angel Uncovered by Katie Price.

Fionnuala Duggan, Director, Random House Group Digital, comments: "The exhibition will provide visitors with information and user feedback about the new reading devices and e-book formats available, and allows us to target an early-adopter audience with our own exciting e-book lists."

Second Life, which first launched in 2003, is now inhabited by millions of virtual residents from around the world. This is the latest in a series of marketing initiatives undertaken by Random House Group Digital on the site, including virtual reading groups, events to promote The God Delusion by Richard Dawkins, Second Lives by Tim Guest and an 'Apprentice' style search for business talent in Second Life to support the launch of How To Get Rich by Felix Dennis.

Random House Children's Books are also launching a special promotion in Second Life this month, which will see Terry Pratchett participate in a live question and answer session with fans on 9 October. The event will take place on a virtual version of Nation, the island from his latest novel, which will feature scenes and locations from the book.




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