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Success Of Twilight Films Leads To Boom In Sales Of Fantasy Novels

Posted at 12:47PM Sunday 31 Jan 2010

Sales of sci-fi and fantasy have grown by almost 20 per cent in the past five years with industry analysts identifying the 'Twilight Effect' as the main reason.

Researchers at Mintel found that almost one in three older children and teenagers enjoy sci-fi/fantasy books, up from 18 per cent in 2005. Overall, over one in ten readers go on to read a title after seeing the film or TV version.

Telegraph ietm




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