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Monday 13th February

Harry Potter And The Great Google Onslaught

Posted at 7:40AM Monday 15 Feb 2010

The message of Google's logo, multicoloured playschool letters in a goofy font, is a masterpiece of corporate misdirection. Hey!, it says, we're just a bunch of kids having fun with some cool new stuff. The reality is not goofy at all. As the Google Library Project – the mass digitisation of more than 10 million library books, several million of which are still in copyright – emerges from a protracted courtroom battle in the US, some people would argue that a more appropriate logo might be that other kids' book icon: the skull and crossbones.

Robert McCrum in The Observer

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