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Storycentraldigital - Publishers To Spread Their Transmedia BetsPosted at 4:38PM Tuesday 02 Mar 2010 Publishers are renowned story gatekeepers but now exist in a time where ad agencies are using the concept of 'story', along with branded content, to sell – and doing so extremely well. Publishing can develop as a multi-platform broadcast media by gatekeeping the 'story' and not the 'page' and by releasing the focus on 'page' and adopting a transmedia approach can still keep book as the primary product whilst working with media partners to cast a wide net and offer a series of options for receiving, interacting and engaging with these stories.
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