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Saturday 11th February

Mills And Boon Answer Call Of India's New Middle Class For English Novels

Posted at 7:12AM Thursday 04 Mar 2010

The publisher, Harlequin Mills & Boon, is far from the only beneficiary of a boom in book sales that is sweeping India. Dan Brown's sequel to The Da Vinci Code, The Lost Symbol, has already sold 100,000 in hardback alone.

Aravind Adiga's Man Booker winner The White Tiger has sold more than 200,000 copies since its publication in 2008.

Driving the demand is the country's continuing economic boom – 6.7% growth in 2009 despite the global crisis – and the tastes of the new Indian middle class.

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