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£5m Bidding War Breaks Out For Cheryl Cole AutobiographyPosted at 9:07AM Saturday 06 Mar 2010 A bidding war has broken out among publishers for the rights to the singer's autobiography, with the price apparently reaching more than £5million.Random House, HarperCollins and Penguin are all understood to be among the bidders, with industry insiders claiming competition has grown so fierce that the eventual fee could be the highest-ever paid for a celebrity's memoirs.
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