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Monday 13th February |
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Don't Tease Us, AuthorsPosted at 8:11PM Sunday 07 Mar 2010 Authors, please, should you be fortunate enough to land an interview on a national morning talk show (or any media interview for that matter) your job is to sell the book. This means you need to share the juicy and fascinating details that will spur someone to get off the couch and go buy the book. Teasing the audience and telling them they have to read the book to get an answer is not only unnecessary, it's arrogant and insulting all rolled into one. What is necessary is to be able to share your story in such a way that we can't wait to buy your book and read it. A key element of buying your book means we have to remember the title of it.
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