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Monday 13th February

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Amazon: You Need To Change Your Idiotic Customer Reviews Policy Right Now

Posted at 7:31AM Thursday 25 Mar 2010

I've written before about the flawed thinking of publishers who delay Kindle releases to protect hardback sales. It's an idiotic move but it's one that many publishers feel forced into due to Amazon's policy of charging $9.99 for most popular Kindle titles. It's loss-leader pricing for Amazon and publishers still get their full due, but the low digital price point discourages hardback sales which results – in the short term at least – in a drop in overall revenues.

As someone who has spent hundreds of dollars on a Kindle, I completely understand the frustration of those who are irritated at having to wait until the paperback release of a book before they can get hold of digital copy. But the idea that one star reviews will provide "an excellent lesson for the author" to release their ebooks earlier is bullshit of the lowest order.

techcrunch




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