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Simon And Schuster Children's Books To Launch Brand New Teen Imprint

Posted at 11:33AM Friday 16 Apr 2010

Books to get your pulse racing...

With a reputation for punching well above its weight in the teen fiction arena, Simon and Schuster Children's Books is poised to launch a brand new imprint, Simon Pulse, in June 2010.

The decision to launch Simon Pulse follows huge success for Simon and Schuster Children's Books in the YA paranormal romance and urban fantasy area in recent months, with the hardcover edition of Becca Fitzpatrick's Hush, Hush selling in excess of 100,000 copies since last autumn and L J Smith's Dark Visions selling 75,000 copies within three months of publication.

Simon Pulse will publish the best teen gothic literature, continuing to represent some of the biggest names in contemporary supernatural fiction, such as L J Smith, Elizabeth Chandler and Nancy Holder, but will also launch début authors with the potential to crossover and be stars of the future. It will be a paperback only imprint.

Taking the Simon Pulse name from Simon and Schuster US's teen imprint, the new list will launch with six titles, which include the first paperback publication of the bestseller Hush, Hush by Becca Fitzpatrick, Forbidden Game by L.J. Smith, The Demon's Covenant by Sarah Rees Brennan, Passing Strange by Dan Waters, Dark Secrets: No Time to Die & The Deep End of Fear by Elizabeth Chandler and Claire de Lune, a sexy werewolf novel with a twist, from début author, Christine Johnson.

The launch will be marked with a major marketing, PR and social networking campaign headlined by a special visit from Fitzpatrick at a major UK convention in the autumn, for which she is being specially flown in from the US. Fitzpatrick will follow this with a nationwide tour of the UK.

Venetia Gosling, Children's Fiction Editorial Director at Simon and Schuster UK says: "We've had great success in the paranormal romance area in recent months and, given the way our list is expanding, it made sense to pull these bestselling titles under a single umbrella to give more coherence to our teen list and to provide a platform for future publishing in this area. We are very selective about only taking the best titles into Simon Pulse – but with proven successes such as Hush, Hush and Dark Visions, we know it will become an imprint the trade can rely on to deliver - with romance and danger guaranteed!"

"Simon & Schuster Children's consistently publish some of the year's best teen novels - they know what their market wants, and they never fail to deliver. Getting a new book from them is like Christmas come early - I always end up with a new favourite and am left wanting more! The Pulse imprint is going to be HUGE!"

Jenny Davies, Leading YA Blogger www.wondrousreads.com

"Simon and Schuster have continuously provided us with amazing and inspiring books and this new and exciting teen list is no exception. With their books creating a new dimension in the latest paranormal romance genre, this is an exciting breakthrough for the trade and the readers."

Becky Jarvis, Waterstone's C.R.S.M. Central London and Europe

"Every Bliss reader wants to fall in love with a vampire – and with titles like the addictive Hush Hush, now it's all about angels, demons and werewolves too. Whether you're a teen with a passion for the paranormal or just love a good page turner, there's something here for you."

Lucy Peden, Bliss Magazine

About Simon and Schuster UK

Simon & Schuster UK Children's Publishing was founded in 1998. Since then it has published numerous popular and bestselling titles and series, including The Spiderwick Chronicles by Tony DiTerlizzi & Holly Black, work by multi-award winning author Sophie McKenzie, Vampirates by Justin Somper, Yuck by Matt and Dave, Aliens Love Underpants by Claire Freedman and Ben Cort, Olivia by Ian Falconer, Dora the Explorer and work by Meg Cabot and Robert Sabuda.

Simon & Schuster, a part of the CBS Corporation, is a global leader in the field of general interest publishing, dedicated to providing the best in fiction and non-fiction for consumers of all ages, across all printed, electronic, and audio formats. Its divisions include Simon & Schuster Adult Publishing, Simon & Schuster Children's Publishing, Simon & Schuster Audio, Simon & Schuster Digital, and international companies in Australia, Canada, and the United Kingdom. For more information, visit our website at www.simonandschuster.co.uk.

For further information, please contact: Sheelagh Cullinan at Simon and Schuster Tel: 020 7316 1979 Email: Sheelagh.cullinan@simonandschuster.co.uk




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