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Why Is It So Hard To Browse In Online Book Shops?Posted at 8:55AM Saturday 24 Jul 2010 In order for ebook publishing to live up to its potential of bringing new readers to new books, we need to replicate (simulate?) the physical act of book-store browsing in these online spaces. Browsing for new reads is what feeds publishing. Why else would publishers pay through the nose for prime table-top co-op? So your book is the first thing the consumer sees upon entering the store. Impulse can sell books, so why aren't online retailers taking every advantage they can to appeal to readers beyond prizes and bestseller lists? And as our physical (read: independent) bookstores disappear at an ever alarming rate, more than ever we're craving human interaction at the online check-out. Are we burying our treasures too deep where no one can find them?
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