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It Isn't Wise To Draw Lines In The Sand That Ultimately Can't Be DefendedPosted at 7:26AM Monday 26 Jul 2010 It is not like the publishers haven't seen the ebook royalty fight coming. On a panel he and I were on together in March of 2009, John Sargent, the Chairman and CEO of Macmillan, identified ebook margins as the critical issue for publishers going forward. Even though ebook sales at that point were financially insignificant and the growth surge that we've seen in the past 15 months wasn't yet evident, Sargent expressed the belief that ebooks would be the future and that publishers had to be diligent to preserve their margins in the digital environment.
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