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Monday 13th February

Mobile Content Pricing And Business Models In China

Posted at 6:49AM Tuesday 31 Aug 2010

China is a massive country with a vast population living in rural areas. Such areas suffer from a lack of bookstores, limited selection of books, and prices too high for many to pay (even at prices of 20-30 rmb). In response, the Chinese government has started promoting digital reading, which caused a surge in the popularity of mobile reading, particularly among young readers.

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Mobile Content Pricing And Business Models In China

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