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Book Attracts 692,000 Facebook Followers Yet Sees No Corresponding Increase In SalesPosted at 7:15AM Tuesday 31 Aug 2010 It would seem that Gregory Levey had stumbled upon the magic key after the Facebook fan page of his book went from having just 700 fans to 692,000 in a matter of months.But Mr. Levey, 32, quickly realized that his book, now two years old, had not catapulted to the best-seller list or landed on Oprah's Book Club. Rather, somehow, people had fastened onto the book's title — "Shut Up, I'm Talking" — and taken it in an unintended direction. People weren't telling their friends that they "Like" his page because they were avid readers; instead, they were fans of the catchphrase.
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