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Home > Feature Items > Scholastic Books Revamps Its Marketing

Scholastic Books Revamps Its Marketing

Posted at 4:18PM Thursday 02 Sep 2010

This school year, Scholastic is taking a new approach to getting its books into classrooms. For the first time, it plans to reach teachers using a combination of social networking, expanded e-commerce and new back-to-school promotions, in addition to the standard paper catalogs.

New York Times


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