Press Release: Miscellaneous Announcements
Xcite Books Goes Global
Posted at 7:39AM Wednesday 08 Sep 2010
The British erotic imprint Xcite Books, winner of the ETO Best Erotic Book Brand 2010 Award, has launched two new sites covering USA/Canada and Australia/New Zealand. These are operated on a franchise basis enabling country specific marketing and pricing.Xcite Books sets the standard for erotic fiction by providing books that are commended by sex therapists for their wide-ranging appeal and non-degrading content that makes women feel sexually empowered. The range enables people to enjoy erotica in print, eBook and audio formats. Xcite Books was founded in 2007 by Hazel Cushion, a married mother of triplets, who created the brand after struggling to find quality erotic fiction aimed at women and couples. Hazel said: "I wanted to develop a brand with a fresh, friendly image that was perfect for women to read alone or with their partners. We've found that short story collections are the most popular as they help readers switch from day to play mode, or from mother to lover, in a matter of minutes. Now it's easier than ever to be a housewife by day and a diva by night!" Well known Sex Expert Julie Peasgood, who comments frequently on the Alan Titchmarsh Show and in Now magazine said: "With their seductive covers, Xcite Books produce a range of erotic titles so diverse that there's something to suit everyone's taste. They make ideal bedtime reading for couples wanting some stylish stimulation." The range includes gay and lesbian titles together with niche genres including Reubenesque. "I'm a curvy girl," explains Miranda Forbes, Editor-in-Chief at Xcite, "and I'm fed up with the media telling us you have to be thin to be sexy. Sexy is a state of mind not a clothes size so these stories celebrate curvy women and the men who love them!" Sales of Xcite ebooks have grown fivefold in 2010 and the discreet and immediate access that ebooks offer clearly make it an ideal format for the enjoyment of erotica. Launched in 2007, Xcite Books has developed into a bestselling brand offering the very best erotic writing. Its titles have achieved the Number One position in three erotic categories on Amazon and are stocked by leading high street names in the UK including Waterstones, WH Smith and Ann Summers. Xcite Sites: UK www.xcitebooks.co.uk USA/Canada/ www.xcitebooks.com Aus/NZ www.xcitedownunder.com For review copies or interview requests with authors or the founder, Hazel Cushion please contact: Karen Smart Tel: 0207 858 1024 Email: info@xcitebooks.com
http://www.xcitebooks.co.uk
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