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Monday 13th February

Publishers, Brands, And The Change To B2c

Posted at 6:56AM Thursday 09 Sep 2010

Publishers have to completely re-think their imprints in light of the need to move from b2b to b2c. Imprints at big houses are almost always silos with no discernible b2c meaning. In fact, the names of smaller houses, because smaller houses tend to focus on subject areas, can more readily have meaning to consumers.

Mike Shatzkin blog

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