Monday 5th December

Book2book Home Book Trade News Trade Announcements Bestseller Lists About

Press Release: Miscellaneous Announcements
Bestselling Children's Author Jeremy Strong Launches Campaign For Fun

Posted at 4:12PM Thursday 20 Jan 2011

Bestselling, multi-award-winning children's author Jeremy Strong this week launches his Campaign for Fun, a campaign to bring more fun into UK classrooms and to encourage reading for pleasure.

Never has it been more important, in the current climate of public spending cuts and particularly the reduction of budgets for schools and public libraries, as well as the pressure teachers face to teach towards exams, to continue to highlight the pleasure of reading to children.

As part of the campaign, Jeremy Strong will be asking children from across the UK to make him laugh HIS socks off. Entry forms will be distributed via schools, libraries , bookshops and literacy partners nationwide, encouraging school children and classes to use an A3 sheet of paper in any way they like in order to prove why their school is the funniest in Britain. The winning school will be awarded a trophy, £200 worth of Puffin books and a special Silly Ceremony from Jeremy Strong. The competition runs from Monday 24th January (officially the most depressing day of the year) until (April Fools' Day, the funniest day) on Friday 1st April. The campaign also involves a week-long UK tour of schools in which Jeremy Strong will be visiting London, Birmingham, Norwich, Lancashire, Nottingham, Manchester and Lincolnshire, spreading fun and silliness to more than 3,000 children nationwide.

"This is the dullest part of the new year, especially in primary schools as they gear up for the dreaded, dreary, stifling SATS. The Campaign for Fun sets out to doom the gloom. I was a teacher for seventeen years and realised early on that humour is one of the most potent, positive forces for learning. Everyone learns faster and better when they are laughing and enjoying themselves, including teaching staff. The Campaign For Fun is a great way to introduce more fun and creativity into learning and get children bubbling with excitement, leisure and pride at what they have learnt" – Jeremy Strong, Bestselling Author and former Head Teacher

The important role funny books play in a child's development is often not taken as seriously as it should be, unfortunately. Yes, they are accessible and irreverent, but, more importantly, they keep children reading! Jeremy's Campaign for Fun is also about encouraging a varied reading diet for children and we would love even more teachers to embrace using funny books in the classroom, to open children up to learning in a light-hearted way" - Kirsten Grant, Campaigns Director, Puffin Books

Former primary head teacher Jeremy Strong is one of the UK's bestselling children's authors. He is author of over 75 books, including The Cartoon Kid, which is his latest series out this month, as well as bestsellers such as The Hundred-Mile-An-Hour Dog, Beware Killer Tomatoes, My Brother's Famous Bottom and There's a Viking in my Bed (adapted for CBBC). His books have sold over 7 million copies worldwide. Renowned for his trademark silliness and good humour, his books have won a number of awards including the Red House Children's Book Award and the Blue Peter Book Award.

To watch a trailer of Jeremy Strong talking about his Campaign for Fun or to download the ultimate guide to using funny books in the classroom, go to

In 2009, Jeremy Strong delivered the prestigious Patrick Hardy Lecture on the topic of why humour is so important for children. To read a transcript go to:

Search the news archive:

More Book Trade Announcements

Account Sign-In

Most Popular Stories

  1. Bob Dylan Has Decided Not To Come To Stockholm
  2. Scallion's Rockateers Hit The Top In Final Volume Of The Rock 'n' Roll Diaries
  3. Blue Peter's Janet Ellis Nominated For Bad Sex In Fiction Award
  4. US Adult Books Sales Fell in First Half of 2016
  5. Alex Wheatle Wins 2016 Guardian Children's Fiction Prize
  6. 9 Authors Make Etisalat Prize For Literature 2016 Longlist
  7. Mojo Risin' Signs Bestselling True Crime Author
  8. Bord Gáis Energy Irish Book Awards 2016 Winning Authors Revealed
  9. Colson Whitehead wins for fiction at the National Book Awards
  10. Romantic Novelists' Association's Industry Awards Highlight Publishing Talent