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Home > Book Trade News > Kobo Targets 10 New Countries In 2012

Kobo Targets 10 New Countries In 2012

Posted at 8:36AM Tuesday 17 Jan 2012

The key for Kobo, says Todd Humphrey, EVP of Business Development at Kobo, is developing localized content. "We're not just going to launch English language outlets," he says. "We're really focused on bringing out user experience and leading social platforms to all these markets. To do that you have to localize it from a language perspective."

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