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What Is An Author's Marketing Responsibility With A Traditional Publisher?

Posted at 7:15PM Friday 23 Mar 2012

Avery Monsen (@averymonsen) and Jory John (@joryjohn) share their marketing methods and promotion strategy.

We think it would be strange to us to release a book and not devote a lot of time and energy to it and, as mentioned, we're surprised if we ever hear about authors who don't want to be involved in this leg of it. We treat is as a job.

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