book2book

  booktrade.info

Search Booktrade.info:  


Sunday 26th May

Book2book Home Book Trade News Trade Announcements Bestseller Lists About Booktrade.info

What Comes First, The Platform Or The Book?

Posted at 8:25AM Friday 30 Mar 2012

What if a writer starts with a book and then wants to develop a platform to go along with it?

Publishing Perspectives




Get book trade news by email

Daily book trade headlines and breaking publishing news by email - just £3 a month. Click on the Subscribe button below to sign up now

Find out more


Search the news archive:
 






More Opinion

Denouncing The Classics
www.newyorker.com

Kathryn Schulz on The Great Gatsby: 'aesthetically overrated, psychologically vacant, and morally complacent

The Complex Notion Of Scale In Publishing
www.idealog.com

The shift to online discovery and purchase would, at first glance, seem to have a leveling effect

Rules For Writing: Block That Metaphor!
www.guardian.co.uk

A well-mixed metaphor can be a pleasing thing; a badly-mixed one simply baffles the reader

Will Self: The Bookshop Reading Is Largely A Thing Of The Past
www.telegraph.co.uk

The only commodity that will soon have any marketable value left is the writers themselves

Why Literary Criticism Still Matters
www.vqronline.org

Where does book reviewing end and book marketing begin

Book Covers: How Gender Is Not The Only Issue
www.huffingtonpost.co.uk

Publishers make some terrible assumptions about what men and women like to read

Account Sign-In

Most Popular Stories

  1. Granta rocked by spate of high-profile resignations
  2. Breakthrough Breast Cancer Launches New Reading Campaign With Penguin And WH Smith
  3. Will Self: The Bookshop Reading Is Largely A Thing Of The Past
  4. Month-Long Crime Wave Predicted To Hit UK In June
  5. OFT Clears Oxford University Press-Nelson Thornes Deal
  6. Chinua Achebe: Nigeria Holds Funeral For Author
  7. Amazon: Victim Or Aggressor? Issue Will Frame Apple Ebook Trial
  8. Beware Of Book Blurbs
  9. Manila Less Than Thrilled At Dan Brown's Inferno
  10. Moving Stories: Children's Books From Page To Screen At The National Media Museum