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LBF 2012: 'Listen and Respond' on Social Media

Posted at 8:16AM Friday 20 Apr 2012

Broadly speaking, the thrust of this year's social media session at the fair "Twitter to Woo?" could be summed up in two words: "Get involved." That involvement should not just be with what might be termed the two essentials – Twitter and Facebook – but should take in experimentation with Tumblr, Pinternet, Google Plus and any other new channel that might emerge.

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