book2book

  booktrade.info

Search Booktrade.info:  


Tuesday 3rd March

Book2book Home Book Trade News Trade Announcements Bestseller Lists About Booktrade.info

Data Works Better Than Your Gut

Posted at 6:39AM Tuesday 24 Apr 2012

As CEO of Sourcebooks, a Naperville, IL-based publishing company with nearly 100 employees, Raccah oversees a team that makes decisions about everything from what books to acquire to cover art to marketing messages. An increasing number of those decisions are being made using data, much of it gathered by Sourcebooks from its readers.

digitalbookworld.com




Get book trade news by email

Daily book trade headlines and breaking publishing news by email - just £3 a month. Click on the Subscribe button below to sign up now

Find out more


Search the news archive:
 






More Opinion

Why Six Figure Advances Will Destroy The Publishing Industry
litreactor.com

What is the logic behind big advances for debut novels?

Why Did They Kill The Slush Pile?
www.bookbrunch.co.uk

Is not discovering new talent the most exciting part of the job?

The Most Self-serving Words In Publishing
www.washingtonpost.com

'New Afterword by the Author'

Indie Authors Are To Blame For Lack Of Meaningful E-book Data
goodereader.com

All because the average self-published title does not have an ISBN number

'We're All Exploited Here': On Paying Writers And Editors
publishingperspectives.com

Even writers often get more than editors

The Case For Copyright Reform
www.publishers.org.uk

Those people eagerly advocating reform of copyright need to raise their game in terms of getting evidence to back up their opinions

Account Sign-In

Most Popular Stories

  1. Survey Reveals 50 Books That Every Child Should Read By 16
  2. London Book Fair To Matchmake Across The Media
  3. Sorry, Ebooks. These 9 Studies Show Why Print Is Better
  4. British Newcomer Vies With International Literary Names For Sunday Times EFG Short Story Award
  5. Students Continue To Resist Digital Textbooks
  6. Plum Johnson Wins The RBC Taylor Prize For Non-fiction
  7. Five Women On Sunday Times EFG Short Story Shortlist
  8. Waterstones And HarperCollins To Create Killer Crime Festival
  9. Rebekah Brooks About To Be Rehired By Rupert Murdoch For US Operation
  10. Second Book Of 'Lost' Sherlock Story Found