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QR Codes, NFC Chips and New Paths to Book Discovery

Posted at 7:20AM Friday 04 May 2012

The upcoming priority will be to "digitize" the bookstore experience with the aim to enhance book discovery and increase in-store sales. Bookstores must integrate the offline-online discoverability and purchase processes to improve the overall consumer experience, as well as to minimize losing sales opportunities (paper and ebooks) during store visits.

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