Book Industry Wants Better Metadata For Marketing

Wednesday 19th June

Book Industry Wants Better Metadata For Marketing

Posted at 10:28PM Monday 11 Jun 2012

Publishers, distributors and e-book retailers can at least agree on one thing: They want more metadata fields to help market and sell their books.

"What they really want – publishers in particular, but also retailers and wholesalers – are things that help people discover, assess and buy books," said Brian O'Leary of digital publishing consultancy Magellan Media, who is authoring the study.

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