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Should Publishers Sell Direct To Consumer?

Posted at 8:00AM Friday 15 Jun 2012

It is not the total sales that make a direct-to-consumer shop so valuable, but the ability to conduct experiments and make data-driven decisions.

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More Opinion

Consumer-facing Websites Are The Future Of Book Marketing
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I see a bright future for publishers eager to develop and aggregate compelling content, especially content that readers want to share

How The Man Booker Fiction Prize Became Stacked In Favour Of The Big Publishers
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Award is among the most prestigious in the literary world. It is also incredibly generous to the big publishing houses

Could Amazon's Defenders Actually Be The Saner Ones?
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So is Amazon bad for business?

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When a task needs to be performed for your business, you have two options

Harper Lee And Dr. Seuss Won't Save Publishing
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The hottest trend right now in publishing is...things that were written more than a half-century ago

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