Opinion - Should Publishers Sell Direct To Consumer?

Saturday 25th May

Should Publishers Sell Direct To Consumer?

Posted at 8:00AM Friday 15 Jun 2012

It is not the total sales that make a direct-to-consumer shop so valuable, but the ability to conduct experiments and make data-driven decisions.

Share |

Daily book trade headlines and breaking publishing news by email - just £3 a month. Click on the Subscribe button below to sign up now

Kathryn Schulz on The Great Gatsby: 'aesthetically overrated, psychologically vacant, and morally complacent

The shift to online discovery and purchase would, at first glance, seem to have a leveling effect

A well-mixed metaphor can be a pleasing thing; a badly-mixed one simply baffles the reader

The only commodity that will soon have any marketable value left is the writers themselves

Where does book reviewing end and book marketing begin

Publishers make some terrible assumptions about what men and women like to read