Alibaba Launches Bookselling Site

Monday 20th May

Alibaba Launches Bookselling Site

Posted at 8:03AM Friday 15 Jun 2012

Alibaba Group Holding Ltd, the e-commerce giant, has fired the latest salvo across the bows of its main rivals, with the launch of a book-selling service through its subsidiary Tmall.com.

The new online service will go live on Thursday, promising 1.3 million titles, Alibaba said, through more than 1,000 online booksellers that market their stores on the site, putting it head-to-head with competitors including bookseller-turned e-commerce operator E-Commerce China Dangdang Inc and the Chinese branch of Amazon.com Inc.

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