book2book

  booktrade.info

Search Booktrade.info:  


Friday 31st October

Book2book Home Book Trade News Trade Announcements Bestseller Lists About Booktrade.info

A Bundling Experiment

Posted at 4:42PM Thursday 09 Aug 2012

At the beginning of July Osprey imprint Angry Robot launched a bundling experiment, Clonefiles, through the independent bookshop Mostly Books. The scheme offered the digital version of Angry Robot novels free to customers when they bought the physical paperback. Two weeks later Osprey chief executive Rebecca Smart said that the initiative had trebled sales of the publisher's titles at the trial store. The scheme has been supported in-store with a window display and signs explaining how it works. There is now an intention to roll it out in other independent bookshops.

futurebook.net




Get book trade news by email

Daily book trade headlines and breaking publishing news by email - just £3 a month. Click on the Subscribe button below to sign up now

Find out more


Search the news archive:
 






More Feature Items

From BBC to BuzzFeed: lessons in mobile publishing
www.theguardian.com

As websites begin to generate more mobile than desktop traffic here are some of the best practices of leading publishers

The Size Of The Open Access Market
scholarlykitchen.sspnet.org

OA has indeed established itself within the world of scholarly communications though it is more of a toehold than a revolution

Who Says You Can't Quantify Literature?
www.thedailybeast.com

The longest novels, the shortest stories, the number of kisses in Jane Austen's novels have been counted so you don't have to

The Jury Is In: Hashtags Usefulness Confirmed
www.pubexec.com

Today studies show that hashtags are useful. And they're not. Actually, it depends

5 Punctuation Marks That Look Nothing Like They Used To
www.huffingtonpost.com

Everything you needed to know about an Octothorpe

Account Sign-In

Most Popular Stories

  1. Wylie Backs Hachette In Amazon Dispute
  2. Bord Gáis Energy Irish Book Awards 2014 Shortlists Announced
  3. Google Play Books' New Reading Mode Lets You Browse And Skim Nonfiction Ebooks Faster
  4. Amazon's Impact On Publishing?
  5. Wellcome Library Funds A New Partnership To Digitise 800,000 Pages Of Mental Health Archives
  6. Halloween Habits: The Rise Of Horror In Children's Books
  7. Drive, The Coolest Movie of the Decade, is Getting a Trendy New Soundtrack Thanks to the BBC
  8. New Figures Reveal That £15 Billion Spent Over Ten Years Produce no Increase In 'cultural Participation'
  9. No More Science Fiction & Fantasy Translation Awards
  10. Spain's Oldest Dictionary Under Fire For Equating 'gypsy' With 'cheat'