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Press Release: Deals Done
Sceptre Acquires Book About The Secret Rules Of Cycling

Posted at 10:58AM Wednesday 03 Oct 2012

Sceptre Editorial Director Drummond Moir has acquired a book about the secret rules of cycling based on the globally popular Velominati website.

Styling themselves 'The Keepers of the Cog', The Velominati embrace cycling not just as a pastime, but as a way of life, as obsessed with style, heritage, authenticity and wisdom as with performance.

Blending irreverent humour, unbridled passion, unashamed elitism and unparalleled expertise, THE RULES will encompass technique, history, style, heritage, and everything that the Keepers of the Cog hold dear, to create a book that will become an indispensable part of every cyclist's arsenal.

Rule #6: Free your mind and your legs will follow.

Rule #9: if you cycle in bad weather, it means you are a badass. Period.

Rule #12 The correct number of bikes to own is n+1, where n is the number of bikes currently owned. is one of the world's most popular and rapidly growing cycling websites. Launched in 2009 to cultivate a passion for cycling, they boast an international community with loyal readership hailing from all corners of the globe, including the US, UK, Australia, New Zealand, Europe, India, the Middle East, South Africa, Asia, and other parts of the world.

Drummond Moir said: 'I'm so looking forward to this. Imagine a two-wheeled Fight Club, or a cycling version of Neil Strauss's cult bestseller The Game, and you're halfway there. For a real flavour, though, visit their fantastic website,'

Drummond Moir acquired world rights from Frank Strack, founder and editor of the Velominati. THE RULES will be published in June 2013

The Olympics and Paralympic Games have contributed to a huge surge in the number of people taking part in cycling activities. More than half of respondents to a poll – 52 per cent – said that the success of the cycling team at the Olympic and Paralympic Games had motivated them to take to two wheels.

For more information please contact Lyndsey Ng;;

020 7873 6438

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