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Tim Ferriss Taps Bittorrent To Market His New Book

Posted at 4:27PM Friday 16 Nov 2012

Necessity, they say, is the mother of invention, and a stalemate between Amazon and big retailers, including Barnes & Noble, over the sale of books from the online giant's publishing imprint is giving a fillip to BitTorrent — once a hotbed of piracy, and now a straight-laced and legal content distribution network — as a platform for marketing books. Tim Ferriss, one of the author's signed to the Amazon imprint, has inked a deal with BitTorrent to promote his latest work, The 4-Hour Chef, a publishing deal first announced in August 2011 for hardover, e-book and audio editions of the book.

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