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'Content Is King' Again

Posted at 8:21AM Tuesday 20 Nov 2012

Despite that famous 1996 declaration, many publishers have struggled to find effective consumer offerings online. But now a perfect storm of new models and prospects gives renewed confidence for many.

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More Opinion

Literary Agents Have To Be Prepared To Take All Routes To Market
www.bookbrunch.co.uk

A literary agency has a duty to its clients to make them money by finding their audiences

The London Book Fair: Many Tote Bags But Few Industry Solutions
www.themillions.com

The totes are where it's at

'Literary Fiction' Is Just Clever Marketing
www.theguardian.com

It's weasel wording, in that it conflates lit fic with literature

Are Boys Not Reading Because Of All Those Women In Publishing?
www.thetimes.co.uk

It's no wonder boys aren't reading — the children's book market is run by women

Publishing: What Comes Next
www.futurebook.net

The question of what comes next, and how much we can influence that should now be foremost in our minds.

Do Amazon Employees Feel Naughty Using Indie Bookstores?
www.mhpbooks.com

Bookstores in Seattle Soar, and Embrace an Old Nemesis: Amazon.com

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