Press Release: Prizes and Awards
New Gold Standard For Marketing Excellence In Libraries
Posted at 2:32PM Tuesday 27 Nov 2012
The Chartered Institute of Library and Information Professionals Publicity and Public Relations Group is delighted to announce Kay Grieves and Michelle Halpin as the recipients of this year's Marketing Excellence Award.
The pair from the University of Sunderland are the first to receive this highly prestigious award in three years and won for their 'Adventures in Conversation: Our Quality Promise' campaign encouraging library staff and customers to embrace social media to improve communication and to share feedback. The judges described the design and branding as outstanding, and were particularly impressed by the extremely well-thought out marketing plan that supported the year-long campaign.
The Silver award went to Charlotte Heppell, Miggie Picton, Nick Dimmock and Fiona MacLellan of Northampton University for their highly successful 'Research Active' initiative to promote Northampton's first-ever Library and Learning Services Conference. Along with strong new branding, a wide range of communications tools were used so successfully that the original target attendance was tripled.
Sarah Hassan received the Bronze award for Norfolk County Council's 'Great Reading Takeaway', an innovative campaign with non-traditional partners, such as local food outlets, to promote reading themed around different countries and their cuisine. Again, the judges were impressed by the use of a variety of different media, with very attractive and consistent branding which exceeded all of the original targets.
The Awards were presented during the day-long Marketing Excellence Event hosted by Peters Booksellers Services. The day focused on creating successful marketing for libraries with limited resources, using partners and social media in particular. A range of speakers presented case studies which were full of useful ideas and handy hints, and the event concluded with the PPRG's first-ever 'Unconference' – a time for networking and sharing experience and challenges more informally.
Tonya Chirgwin, Chair of CILIP's Publicity and Public Relations Group said:
"Communication is the key to success. In these times of austerity it is vital that librarians and libraries are able to articulate the fantastic work taking place across the country. The Marketing Excellence Awards are a great opportunity to celebrate the innovative ways in which our members are talking to their communities whilst offering examples of best practice to those looking for new ways to reach out. Congratulations to Kay and Michelle and all of the other winners."