Press Release: Miscellaneous Announcements
Random House Group (UK) Launches First Digital Consumer Campaign For Christmas
Posted at 6:01PM Tuesday 27 Nov 2012
This Christmas, for the first time, the Random House Group (UK) is running a digital consumer campaign to share their handpicked favourites for this Christmas. Launched on November 22nd its dedicated microsite (www.giftabook.co.uk) enables people to browse and shop by recommendation either for a specific recipient (gifts for her, for him, for kids, for teens and stocking fillers) or by popular gift categories (books of the year, humour, cookery, autobiographies). The campaign is a group-wide project running for four weeks and is supported by online display advertising, paid search and social media targeting. A Random House spokesperson said: "We know from our consumer gift research and insight that people really want recommendations when they are shopping. Giftabook.co.uk showcases over 100 specially selected titles, recommended by our experts and booklovers at Random House, that readers of all ages and with varied interests can enjoy."
|
|
