book2book

  booktrade.info

Search Booktrade.info:  


Thursday 29th September

Book2book Home Book Trade News Trade Announcements Bestseller Lists About Booktrade.info

Press Release: Miscellaneous Announcements
Random House Group (UK) Launches First Digital Consumer Campaign For Christmas

Posted at 6:01PM Tuesday 27 Nov 2012

This Christmas, for the first time, the Random House Group (UK) is running a digital consumer campaign to share their handpicked favourites for this Christmas. Launched on November 22nd its dedicated microsite (www.giftabook.co.uk) enables people to browse and shop by recommendation either for a specific recipient (gifts for her, for him, for kids, for teens and stocking fillers) or by popular gift categories (books of the year, humour, cookery, autobiographies). The campaign is a group-wide project running for four weeks and is supported by online display advertising, paid search and social media targeting.

A Random House spokesperson said: "We know from our consumer gift research and insight that people really want recommendations when they are shopping. Giftabook.co.uk showcases over 100 specially selected titles, recommended by our experts and booklovers at Random House, that readers of all ages and with varied interests can enjoy."





Search the news archive:
 






More Book Trade Announcements

Account Sign-In

Most Popular Stories

  1. How one Amazon Kindle scam made millions of dollars
  2. Goldsmiths Prize Shortlists Novels 'That Break The Mould'
  3. Richell prize: Susie Greenhill wins literary award for 'ecological love story'
  4. Winners Of The 2016 Emerging Voices Awards Announced
  5. Bookouture is Britain's Hottest Digital Publisher
  6. 2016 Trend Report: What Publishers Need To Know
  7. Google swallows 11,000 novels to improve AI's conversation
  8. Penguin Random House Launches Scifi/Fantasy Site 'Unbound Worlds'
  9. His Bloody Project To Be Adapted For The Screen
  10. Judges Announced For The World's Richest Short Story Prize 2017