book2book

  booktrade.info

Search Booktrade.info:  


Friday 22nd August

Book2book Home Book Trade News Trade Announcements Bestseller Lists About Booktrade.info

Press Release: Miscellaneous Announcements
Random House Group (UK) Launches First Digital Consumer Campaign For Christmas

Posted at 6:01PM Tuesday 27 Nov 2012

This Christmas, for the first time, the Random House Group (UK) is running a digital consumer campaign to share their handpicked favourites for this Christmas. Launched on November 22nd its dedicated microsite (www.giftabook.co.uk) enables people to browse and shop by recommendation either for a specific recipient (gifts for her, for him, for kids, for teens and stocking fillers) or by popular gift categories (books of the year, humour, cookery, autobiographies). The campaign is a group-wide project running for four weeks and is supported by online display advertising, paid search and social media targeting.

A Random House spokesperson said: "We know from our consumer gift research and insight that people really want recommendations when they are shopping. Giftabook.co.uk showcases over 100 specially selected titles, recommended by our experts and booklovers at Random House, that readers of all ages and with varied interests can enjoy."




Get book trade news by email

Daily book trade headlines and breaking publishing news by email - just £3 a month. Click on the Subscribe button below to sign up now

Find out more


Search the news archive:
 






More Book Trade Announcements

Account Sign-In

Most Popular Stories

  1. Book Publishers Scrambling For Cover In Wake Of 'Adult' Charlie And The Chocolate Factory Cover Controversy
  2. German Minister For Culture And Media: Amazon 'Should Not Endanger Diversity'
  3. Benedict Cumberbatch's Shere Khan To Battle Idris Elba's Rival Cat In Andy Serkis's Jungle Book
  4. Amazon's Awful War Of Words
  5. The Distribution Engine Brings U.k. Small Press Graphic Novels To The U.s.
  6. Charles Dickens Inscribed Book Offered For £275,000 Sale
  7. Amazon's Fan-fiction Portal Kindle Worlds Is A Bust For Fans, And For Writers Too
  8. Phrases Every Book Nerd Should Know
  9. How 'Google Science' could transform academic publishing
  10. Death Of David St John Thomas