Amazon's price-beating reputation 'not true', claims study

Saturday 25th May

Amazon's price-beating reputation 'not true', claims study

Posted at 8:12AM Monday 10 Dec 2012

Amazon only offers the lowest price on its top 20 print bestsellers, with lower-ranked titles offered at 14% higher than the lowest price available online elsewhere, according to a new study by Simon-Kucher & Partners, the strategy and marketing consultants.

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