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Home > Book Trade News > Waterstone's goes national with Staff Picks

Waterstone's goes national with Staff Picks

Posted at 8:38AM Friday 19 Mar 2004

Waterstone's is using its own booksellers in a two-month, three-for-two campaign that takes the idea of Staff Picks and puts it on the national stage. The chain is promoting 150 of the favourite books of its 3,500 branch staff, and using images of five of its booksellers on in-store posters and leaflets. The endorsements of these five booksellers are also being used in national advertising.

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