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The Random House Group Reports A Digital Christmas For All The Family

Posted at 10:25AM Thursday 10 Jan 2013

2012 was a digital Christmas for all the family, according to latest ebook and app sales from The Random House Group. Sales of ebooks in the Christmas week exceeded 420,000 worldwide, up 13% on a very strong year prior, while app downloads hit 36,000, representing a four-fold increase.

Sales of children's ebooks over Christmas saw growth at the highest level ever with titles from authors including Jacqueline Wilson, Andy McNab and McFly's Tom Fletcher and Dougie Poynter proving particularly popular.

Sales were helped by using innovative new ways to reach readers directly, such as the Group's first digital consumer campaign, Giftabook.co.uk, which attracted more than 30,000 unique visitors over four weeks. Giftabook was informed by consumer insight and enabled people to browse and shop by recommendation either for a specific recipient or by popular gift categories.

Ian Hudson, Deputy CEO, The Random House Group: "Of course Christmas is the key time for digital sales and spikes at this time are no surprise. What has been interesting to see in 2012 is the significant contribution from children's titles for the first time - helped no doubt by lower priced ereaders - and the sense that it was the first digital Christmas for all the family. Furthermore innovative marketing has been key in helping drive both digital and physical sales."




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