Feature Items - Why Publishing's Future Is All About Globalized Brands

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Saturday 18th May

Why Publishing's Future Is All About Globalized Brands

Posted at 7:22AM Thursday 17 Jan 2013

It's not about digital or physical anymore, believes Erich Huang, New Business and IP Acquisitions Director at Penguin Children's UK: it's about brand.

If you ask him what is top of his pop culture list, he has no doubt. "The first thing that comes to mind is Star Wars. Star Wars will always be one of the big things because so many other things wouldn't have happened without Star Wars. Star Wars is the crux."

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