Thursday 27th October

Book2book Home Book Trade News Trade Announcements Bestseller Lists About

Why Publishing's Future Is All About Globalized Brands

Posted at 7:22AM Thursday 17 Jan 2013

It's not about digital or physical anymore, believes Erich Huang, New Business and IP Acquisitions Director at Penguin Children's UK: it's about brand.

If you ask him what is top of his pop culture list, he has no doubt. "The first thing that comes to mind is Star Wars. Star Wars will always be one of the big things because so many other things wouldn't have happened without Star Wars. Star Wars is the crux."

Publishing Perspectives

Search the news archive:

More Feature Items

Book Marketing Through Youtube

Why YouTube is a powerful, untapped resource for book marketing

Crime Fiction Is Finally Getting The Critical Respect It Deserves

Could a crime novel triumph for the second year in a row at the Man Booker Prize?

The Rise Of The Small Press On The Man Booker Shortlist

Could a Two-Person Press from Glasgow Win One of the Biggest Prizes in Literature?

Taking Book Search And Discovery To The Next Level

How are you helping consumers find the perfect book for their needs or interests?

Is Social Media Toxic To Writing?

What happens when a debut author won't join social media?

Book Descriptions That Sell!

Your book description is only as good as its opening line

Account Sign-In

Most Popular Stories

  1. Carole Blake Dies
  2. F+W Media International launches trend-led SewandSo imprint
  3. Waterstone's 'Will Not Stock' Controversial Book On Hillsborough
  4. Vlogger Zoella boosts sales at WH Smith as it launches £50m share buyback
  5. David Cameron Cashes In With £800,000 Deal For His Memoirs
  6. JK Rowling plans five Fantastic Beasts films
  7. Pearson Shares Tumble 10% As Sales Slide
  8. Book Marketing Through Youtube
  9. How To Succeed In The Book Business The Trump Way
  10. House Of Lords Attacks The Government Over Library Closures