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Thursday 28th August

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Publishing CEOs On Direct-to-Consumer Sales And Marketing

Posted at 7:26AM Thursday 17 Jan 2013

Publishers have traditionally reached consumers through an intermediary, like a bookstore. But Marcus Leaver predicted that less than 15% of sales would come from bookstores by 2014. As shelf space shrinks across the globe, publishers are constantly looking for new ways to reach readers.

Publishing Perspectives

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