book2book

  booktrade.info

Search Booktrade.info:  


Thursday 29th September

Book2book Home Book Trade News Trade Announcements Bestseller Lists About Booktrade.info

A New Roadmap For Book Marketing

Posted at 8:46PM Monday 21 Jan 2013

Where it used to be that book marketing was something you stuck on AT THE END of the creative process, in this age of social media and word-of-mouth economies, the best success stories are coming from people who are doing it the other way around—they collect an audience (by marketing their interestingness) first, and then make a book or project for that audience.

toc.oreilly.com: Topsy-Turvy: A new roadmap for book marketing

toc.oreilly.com: Heading towards marketing first, publishing later

toc.oreilly.com: Build, Execute, then (finally) Publish





Search the news archive:
 






More Feature Items

How To Make The Most Of Goodreads Giveaways
www.digitalbookworld.com

Once you've established yourself on Goodreads, adding Goodreads giveaways to your marketing plan is a solid next step

Trigger Warning: The Return Of Sleazy Crime Comics
www.theguardian.com

Violent pulp comics are preparing for a revival

2016 Trend Report: What Publishers Need To Know
jwikert.typepad.com

The Future Today Institute has created a terrific, free report summarizing key technology trends and what they mean for tomorrow

Machine Learning and Bestseller Prediction
www.digitalbookworld.com

More Than Words Can Say

Bookouture is Britain's Hottest Digital Publisher
www.publishersweekly.com

Aims to be 'the best digital publisher in the world'

10 Writing Competitions For The Autumn
completelynovel.com

We gather together the best writing competitions with deadlines up the end of 2016.

Account Sign-In

Most Popular Stories

  1. How one Amazon Kindle scam made millions of dollars
  2. Richell prize: Susie Greenhill wins literary award for 'ecological love story'
  3. Goldsmiths Prize Shortlists Novels 'That Break The Mould'
  4. Winners Of The 2016 Emerging Voices Awards Announced
  5. Bookouture is Britain's Hottest Digital Publisher
  6. Penguin Random House Launches Scifi/Fantasy Site 'Unbound Worlds'
  7. 2016 Trend Report: What Publishers Need To Know
  8. His Bloody Project To Be Adapted For The Screen
  9. Google swallows 11,000 novels to improve AI's conversation
  10. Judges Announced For The World's Richest Short Story Prize 2017