Feature Items - A New Roadmap For Book Marketing

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Friday 24th May

A New Roadmap For Book Marketing

Posted at 8:46PM Monday 21 Jan 2013

Where it used to be that book marketing was something you stuck on AT THE END of the creative process, in this age of social media and word-of-mouth economies, the best success stories are coming from people who are doing it the other way around—they collect an audience (by marketing their interestingness) first, and then make a book or project for that audience.

toc.oreilly.com: Topsy-Turvy: A new roadmap for book marketing

toc.oreilly.com: Heading towards marketing first, publishing later

toc.oreilly.com: Build, Execute, then (finally) Publish

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