Brazilian Lit's $35 Million Publicity Campaign

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Monday 20th May

Brazilian Lit's $35 Million Publicity Campaign

Posted at 8:28AM Tuesday 22 Jan 2013

What do Clarice Lispector, Paolo Coelho, and Machado de Assis have in common? Beyond being well-regarded authors, they are, among many more literary lights from Latin America's largest country, about to be thrust into a global effort designed to raise awareness and appreciation of Brazilian literature.

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