Book Tie-ins Get More Ambitious

Saturday 25th May

Book Tie-ins Get More Ambitious

Posted at 8:47AM Friday 01 Feb 2013

Nobel Prizewinner Orham Pamuk opened a museum in 2009 called Museum of Innocence, filled with objects owned by the characters from his 2008 novel of the same name. In doing so, he raised the bar in how authors can create real-world tie-ins to their works. Mere limited editions just don't cut it anymore.

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