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Why Do So Many Books Display Such Ineffective, Boring Marketing Text

Posted at 8:06AM Wednesday 06 Feb 2013

Most consumers are not satisfied with just an explanation of a non-fiction book's content or a novel's plot. They want to know why the book will be a worthwhile investment of their time and money. What is the beneficial result to be experienced from reading a particular book? Convince me of the potential result I could enjoy, and I'll feel more inclined to make the purchase.

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