book2book

  booktrade.info

Search Booktrade.info:  


Monday 20th October

Book2book Home Book Trade News Trade Announcements Bestseller Lists About Booktrade.info

Why Do So Many Books Display Such Ineffective, Boring Marketing Text

Posted at 8:06AM Wednesday 06 Feb 2013

Most consumers are not satisfied with just an explanation of a non-fiction book's content or a novel's plot. They want to know why the book will be a worthwhile investment of their time and money. What is the beneficial result to be experienced from reading a particular book? Convince me of the potential result I could enjoy, and I'll feel more inclined to make the purchase.

Digital Book World




Get book trade news by email

Daily book trade headlines and breaking publishing news by email - just £3 a month. Click on the Subscribe button below to sign up now

Find out more


Search the news archive:
 






More Opinion

Why The Subscription Dream Of A 'Netflix For Books' Still Has Its Limits
www.theguardian.com

Book streaming services are still struggling to get bestsellers on to our virtual shelves

Taking Sides in the Amazon-Hachette Battle
www.forbes.com

If I weighed in on Amazon's side in its battle with Hachette, no publisher would ever publish another book of mine

Amazon's Monopsony Is Not O.K.
www.nytimes.com

Amazon.com, the giant online retailer, has too much power, and it uses that power in ways that hurt America

A Class Action Against James Patterson?
www.teleread.com

On grounds of consumer fraud?

Peter Handke: Abolish The Nobel Prize In Literature!
www.complete-review.com

Sore loser?

Are Publisher Advances Truly Critical?
the-digital-reader.com

Where is the money to pay authors to write "serious literature" going to come from?

Account Sign-In

Most Popular Stories

  1. Four Reasons We All Love Waterstones At The Moment
  2. Book Printed As Birthday Gift Makes Literary Prize Shortlist
  3. Kobo President Michael Tamblyn To Indie Authors: You're On Amazon's Hit List
  4. Man Spends Evening Locked In Waterstones After Staff Shut Up Shop
  5. Vivienne Westwood Accused Of Plagiarism Over Book On Her Life
  6. Joey Barton is A Bard Man!
  7. One Direction Fanfic Author: 'It's So Crazy I Don't Know What's Going On'
  8. London's Influential Literati
  9. Ion Trewin Diagnosed With Untreatable Cancer
  10. US August Bookstore Sales Rose 3.4%