book2book

  booktrade.info

Search Booktrade.info:  


Saturday 1st November

Book2book Home Book Trade News Trade Announcements Bestseller Lists About Booktrade.info

Why Do So Many Books Display Such Ineffective, Boring Marketing Text

Posted at 8:06AM Wednesday 06 Feb 2013

Most consumers are not satisfied with just an explanation of a non-fiction book's content or a novel's plot. They want to know why the book will be a worthwhile investment of their time and money. What is the beneficial result to be experienced from reading a particular book? Convince me of the potential result I could enjoy, and I'll feel more inclined to make the purchase.

Digital Book World




Get book trade news by email

Daily book trade headlines and breaking publishing news by email - just £3 a month. Click on the Subscribe button below to sign up now

Find out more


Search the news archive:
 






More Opinion

Why we need an e-book DRM DMCA exemption
www.teleread.com

If the Big Five publishers knew what they were doing, they would be submitting and throwing their weight behind a petition to permit consumers to crack e-book DRM for purposes of archival and platform interoperability

Readers Being 'Spread Too Thin?'
www.teleread.com

Blame the ebook

Speak Up For Copyright
www.bookbrunch.co.uk

The voices of millions who depend on copyright for a living are less frequently heard

A Call For Digital Media Ethics
publishingperspectives.com

No individual has the right to be listened to

A 'Critical Moment' for Ebook Subscription Services
publishingperspectives.com

We need innovation, and Kindle Unlimited might not be publishers' best option

Omit Digital Books And Publishers From The Prize Lists At Your Peril
www.theguardian.com

The more open book prizes are to new forms and unconventional means of publishing, the greater the chance of keeping literature alive and well

Account Sign-In

Most Popular Stories

  1. No More Science Fiction & Fantasy Translation Awards
  2. Bord Gáis Energy Irish Book Awards 2014 Shortlists Announced
  3. Halloween Habits: The Rise Of Horror In Children's Books
  4. Amazon's Impact On Publishing?
  5. Amazon Wants The Black Friday Shopping Frenzy To Last For A Month
  6. Google Play Books' New Reading Mode Lets You Browse And Skim Nonfiction Ebooks Faster
  7. Drive, The Coolest Movie of the Decade, is Getting a Trendy New Soundtrack Thanks to the BBC
  8. Nordic Council Literature Prize
  9. Spain's Oldest Dictionary Under Fire For Equating 'gypsy' With 'cheat'
  10. Sony Developing New eBook DRM Platform