Friday 9th October

Book2book Home Book Trade News Trade Announcements Bestseller Lists About

Why Do So Many Books Display Such Ineffective, Boring Marketing Text

Posted at 8:06AM Wednesday 06 Feb 2013

Most consumers are not satisfied with just an explanation of a non-fiction book's content or a novel's plot. They want to know why the book will be a worthwhile investment of their time and money. What is the beneficial result to be experienced from reading a particular book? Convince me of the potential result I could enjoy, and I'll feel more inclined to make the purchase.

Digital Book World

Get book trade news by email

Daily book trade headlines and breaking publishing news by email - just £3 a month. Click on the Subscribe button below to sign up now

Find out more

Search the news archive:

More Opinion

Why The End Of Editors In Digital Publishing Is A Mistake

Editors: an endangered species?

Publishing's Evolution Means You Need To Be Everywhere, Always

You need to make your books easily available and discoverable everywhere, always...but how?

5 Things We Learned From The Demise Of Oyster Books

The news from Oyster Books was disappointing but hardly surprising

Was There No One To Stop Morrissey Publishing List Of The Lost?

What, you may be wondering, is the emperor wearing?

Is There A Future In Unlimited Audiobook Subscriptions?

Or is it just a flash in the pan?

As Book Purchasing Behaviour Changes, So Must Publishers' Sales Metrics

Define and understand the purchase cycle

Account Sign-In

Most Popular Stories

  1. Super Thursday: Opening The Books On Christmas Sales
  2. Books Are My Bag Campaign Launches For 2015
  3. Too Many Books? What 'Super Thursday' Tells Us About Publishing
  4. Gender-Swapped Twilight: Stephenie Meyer Mixes Things Up In New Beau And Edythe Novel
  5. Don't Judge A Book By Its Cover, Judge It By Its Blurbs
  6. Jailed Saudi Blogger Raif Badawi Wins Pen Pinter Prize
  7. Unison Calls On Lambeth Council To Rethink Gym Libraries
  8. Jonathan Buckley Beats Hilary Mantel And Mark Haddon To BBC Short Story Award
  9. Prix Goncourt - The Not-quite-so-longlist
  10. Apple 'Own Worst Enemy,' U.S. Antitrust Monitor Says In Report