Feature Items - Bootstrap: Building A Marketing Strategy From Scratch

book2book

Sunday 19th May

Bootstrap: Building A Marketing Strategy From Scratch

Posted at 8:49AM Thursday 07 Feb 2013

One of the best things about launching a new business is not having to do things simply because "it's the way they've always been done." More and more, I see, both in theory and practice, the idea of community building as core to product marketing strategy.

Digital Book World

Report Bad Link

Share |

Get book trade news by email

Daily book trade headlines and breaking publishing news by email - just £3 a month. Click on the Subscribe button below to sign up now

Find out more

More Feature Items

Books are Going Country as 'Farm Lit' Hits Big
publishingperspectives.com

So Long City

Word For Word: Telling Stories Beyond The Printed Page
www.irishtimes.com

As digital change sweeps through the industry, publishers are beginning to think about their lists in ways that stray beyond the printed page

Prison Lit
www.bbc.co.uk

What do ex-convicts' books reveal about life inside?

Navigating Narrative With Gimbal
www.theliteraryplatform.com

An audio fiction app that allows busy commuters to 'read the city' as they travel

Book Design Is Suddenly A Spectator Sport
www.mhpbooks.com

The Bell Jar strikes back

10 Biggest Book Adaptation Flops
blogs.publishersweekly.com

For this list, we didn't just want book adaptations that were a critical/audience failure or a box office failure–we wanted both

[More Feature Items]

Account Sign-In

Most Popular Stories