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Unlike West, Publishing Growing In India

Posted at 8:29AM Sunday 10 Feb 2013

The printed book is still sought after by readers in India. The publishing industry, valued at nearly $2 billion, is witnessing a healthy growth despite the slump in the international market and threats from digital mediums.

Experts say the millennia-old tradition of written texts, conservative Indian mindsets, vigorous event-based promotions of the reading culture, the sudden spurt in national and state-level literature festivals and competitive pricing are keeping the industry on the move, drawing new segments of readers.

New Indian Express




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