She-Hulk Leads Superheroes Into Battle For Chick Lit Market

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Tuesday 21st May

She-Hulk Leads Superheroes Into Battle For Chick Lit Market

Posted at 12:10PM Thursday 14 Feb 2013

Comics publisher Marvel is teaming up with Hyperion Books to target women readers, with two new novels out this summer both featuring "strong, smart heroines seeking happiness and love while battling cosmic evil": She-Hulk, the female cousin of the Incredible Hulk, and Rogue, one of the female mutants from X-Men. This is the first time the publisher has taken its female superheroes out of the world of comics and into the world of long-form fiction.

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