Feature Items - Why Was Agency Pricing Established?

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Tuesday 18th June

Why Was Agency Pricing Established?

Posted at 9:12AM Friday 15 Feb 2013

Do you know the real reason the agency model was implemented in the first place? Sure Apple played a small role in putting all the major players in one room, but all of those companies were not doing it to help Apple, or stop Amazon. The real reason, that no one talks about, is that drastically slashed eBooks were destroying public perception of the cost of digital vs. the cost of print.

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