Osprey Takes Flight on Brands, Tribes, 'Clonefiles' and the Crowd

Wednesday 22nd May

Osprey Takes Flight on Brands, Tribes, 'Clonefiles' and the Crowd

Posted at 9:52AM Wednesday 20 Feb 2013

They're the sort of customer other publishers can only dream of. Some of the people who buy titles from UK military history publisher Osprey don't just buy the books; they buy display spinners too. We're not talking about bookshop customers here — that is, trade orders by retailers. No, we're talking about end consumers, people who love Osprey books so much, they're prepared to buy a retail spinner for their living room, just as if they were a bookshop.

publishingperspectives.com

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